Branding

Brand identity

RLadies+ launched its new visual identity in March 2026, designed in collaboration with Science Graphic Design and shaped by community feedback. The full visual identity guide is available as Branding-guidelines.pdf in the branding-materials repository.

Spelling

RLadies+ is the preferred form of the name.
Use rladies (no plus) only where special characters are not allowed, such as usernames and account names.

Color palette

Role	Color	Hex code
Main colour	Blue Violet	`#881ef9`
Accent	Dodger Blue	`#146af9`
Accent	Brilliant Rose	`#ff5b92`
Basic	Bastille Black	`#2f2f30`
Basic	Lavender White	`#ededf4`

The main colour (Blue Violet) should be used primarily, combined with the basic colours and/or accent colours. Accent colours should be used sparingly as supplements to the main colour. Use Bastille Black and Lavender White instead of pure black (#000000) or pure white (#ffffff).

Each colour also has 75%, 50%, and 25% tints for extended palette use — see the brand.yml for the full set.

Accessibility

Contrast: Text must always have high contrast with its background. The smaller the text, the higher the contrast needed. Use tools like colourcontrast.cc to verify.
Text formatting: Avoid underlined, italic, and all-caps text. Use bold for emphasis. Left-align text.
Text size: Never use text smaller than 6 points.
Line spacing: Use at least 1.5 pt line spacing for all text.

Typography

The official font is Poppins, available via Google Fonts.

Element	Weight
Main titles	Poppins Medium
Headings	Poppins SemiBold
Body text	Poppins Regular
Emphasis	Poppins Bold (not italics or underline)

The monospace font is Inconsolata.

Maintain visual hierarchy: main titles should be the largest text, headings sized according to their level, and body text consistent throughout.

Logo

The RLadies+ logo is available in multiple variants:

Variant	Use case
Vertical (stacked)	Default — use for most cases
Horizontal	When vertical space is limited
Full colour	Light or white backgrounds
Bastille Black	Light backgrounds (single-colour alternative)
Lavender White	Dark or coloured backgrounds
Pure Black / Pure White	High-contrast contexts

Warning

Do not edit the logo shapes, move the logo icon relative to its text, recreate the logo using a different font, change the logo’s proportions (rotate, skew, stretch), or position the logo on a busy or discontinuous background. Leave enough space around the logo and text.

The R and + symbols can be customized with images or brand colours — see the Canva and Affinity guides for instructions. When customizing, ensure all parts contrast enough with their background.

Machine-readable brand definition

A brand.yml file is available for use with Quarto and Shiny projects. It contains the full colour palette (including tints), typography settings, and logo definitions.

Brand assets

All official assets are in the branding-materials repository:

Folder	Contents
`logos/horizontal/`	Horizontal logo in 5 colour variants
`logos/vertical/`	Vertical (stacked) logo in 5 colour variants
`logos/favicon/`	Favicon icons
`logos/hex/`	Hex sticker logos (4 variants)
`logos/social-media/`	Social media profile pictures
`logos/circular/`	Circular logos (not for social media)
`logos/quarto/`	Clean-named SVGs for Quarto and web projects
`templates/slidedecks/`	PowerPoint and Google Slides templates
`templates/documents/`	Document templates (with and without letterheads)
`templates/certificates/`	Certificate templates (DOCX and PDF)

Additional editable templates are available on Google Drive and in the RLadies+ Canva workspace.

Tools and extensions

Tool	Description
glamour	Quarto extension — applies RLadies+ branding to documents and presentations
spellbind	R package with brand colours (documentation)
cloak	pkgdown theme for R package websites
brand.yml	Machine-readable brand definition for Quarto and Shiny

Legacy materials

Pre-2026 R-Ladies branding (purple #88398a, gray #a7a9ac, Open Sans font) is archived in the legacy/ folder of the branding-materials repository.