https://guide.rladies.org/branding/index.html Brand identity RLadies+ launched its new visual identity in March 2026, designed in collaboration with Science Graphic Design and shaped by community feedback. The full visual identity guide is available as Branding-guidelines.pdf in the branding-materials repository. Spelling RLadies+ is the preferred form of the name. Use rladies (no plus) only where special characters are not allowed, such as usernames and account names. Color palette Role Color Hex code Preview Main colour Blue Violet #881ef9 Accent Dodger Blue #146af9 Accent Brilliant Rose #ff5b92 Basic Bastille Black #2f2f30 Basic Lavender White #ededf4 The main colour (Blue Violet) should be used primarily, combined with the basic colours and/or accent colours. Accent colours should be used sparingly as supplements to the main colour. Use Bastille Black and Lavender White instead of pure black (#000000) or pure white (#ffffff). Hugo en https://guide.rladies.org/branding/chapter-branding/index.html Mon, 01 Jan 0001 00:00:00 +0000 https://guide.rladies.org/branding/chapter-branding/index.html Adopting the new brand Chapters are encouraged to adopt the RLadies+ name and visual identity when they’re ready, with the end of 2026 as the target. A full branding package — logos, templates, social media assets — is provided so the transition doesn’t mean extra design work for volunteers. Info Chapters in countries where LGBTQ+ rights are criminalized may not be able to safely adopt the new branding. Local organizers know their context best, and we trust them to make the right call for their community. https://guide.rladies.org/branding/slidedeck-templates/index.html Mon, 01 Jan 0001 00:00:00 +0000 https://guide.rladies.org/branding/slidedeck-templates/index.html Using the RLadies+ slidedeck templates The RLadies+ slidedeck templates are available in both Google Slides and PowerPoint formats. They follow the RLadies+ branding guidelines for coherence and accessibility, and offer slide layouts in three colour variations: light, purple, and dark. All template files are in the Slidedeck templates folder on Google Drive. Info Do not change the fonts or colours of the template elements, or add new elements (unless adding logos or images). This keeps all RLadies+ presentations consistent and accessible. https://guide.rladies.org/branding/canva-social-media/index.html Mon, 01 Jan 0001 00:00:00 +0000 https://guide.rladies.org/branding/canva-social-media/index.html Using social media templates in Canva Canva is a web-based design platform with free and paid versions. The free version is sufficient for working with RLadies+ social media templates. You need a free account and an internet connection. Google Chrome is recommended — Safari has known compatibility issues. Templates are also available in the RLadies+ Canva workspace. See the Social media management guide for how templates are organised and posting workflows. Info The social media templates follow the RLadies+ branding guidelines. Do not change the fonts or colours of the elements, or add new elements (unless adding logos) to maintain brand consistency. https://guide.rladies.org/branding/canva-logo/index.html Mon, 01 Jan 0001 00:00:00 +0000 https://guide.rladies.org/branding/canva-logo/index.html Add image to R+ logo in Canva The RLadies+ logo allows customization by inserting images within the R and + symbols. This guide explains how to do this in Canva. The RLadies+ R+ logo Warning In the free version of Canva, you cannot export a page with a transparent background. For transparent backgrounds, use the Affinity alternative instead. https://guide.rladies.org/branding/affinity-logo/index.html Mon, 01 Jan 0001 00:00:00 +0000 https://guide.rladies.org/branding/affinity-logo/index.html Add image to R+ logo in Affinity Affinity Studio is professional vector-based software that gives you many options for editing vector-based images and icons. It is available free of charge. Use Affinity when you need transparent background exports, which are not available in the free version of Canva. The RLadies+ R+ logo Accessing the template Download the .AF and .PDF files from the Editable assets R+ folder Open the files directly in Affinity Studio Adding images Drag and drop your image onto the artboard Open the Layers panel Move the image layer under either the R or + layer to embed it within that section The image should appear as a sublayer inside the shape group, acting as a clipping mask. https://guide.rladies.org/branding/hex-logos/index.html Mon, 01 Jan 0001 00:00:00 +0000 https://guide.rladies.org/branding/hex-logos/index.html Updating regional hex logos All regional chapters should update their hex logos to align with the new RLadies+ branding. Updates include color changes, logo updates, and switching typography to the Poppins font. The new RLadies+ brand identity Here is an example of a regional hex logo before and after the update: Before: the old R-Ladies Buenos Aires hex logo